All nine of Nottingham City Transport’s double decker 28s on the Go2 Pink Line have been be decorated with special ‘Wear it Pink’ logos today, as the company shows their support for the Breast Cancer Campaign’s biggest fundraising day of the year. And, by pledging 10% of the day’s ticket takings on the route, they’re set to raise an impressive amount for the national charity.
The Breast Cancer Campaign was established in 1988 with the aim of researching the cure for breast cancer. They currently support 102 research projects, worth over £17 million in the UK. It’s just one of the national charities supported by NCT, and like the spotty yellow double deckers in aid of Children in Need and Red Line buses with noses for Comic Relief in previous years, passengers will be left in no doubt as to the charitable cause behind the bus operator’s day of fundraising.
“Breast Cancer is something that sadly affects many of us, so we were keen to lend our support to the Breast Cancer Campaign on this special day” explains Nottingham City Transport Marketing Manager, Anthony Carver-Smith. “As we’re currently promoting our 28 buses through the “Think Pink” campaign, it was the perfect opportunity to go big on ‘Wear it Pink’ branding for our pink line double deckers, and raise funds and awareness for the cause in the best way we know how!”
With the popular 28 carrying tens of thousands of customers a week, this national charity is in line for a sizeable donation from Nottingham’s principal bus operator.
NCT and their Charity Fund also make regular donations to local communities and projects, with an announcement due before the end of the year about their latest local beneficiaries.