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Nottingham City Transport Supports Lost Words for Notts Campaign

142 days ago Mon 3rd Dec 2018

City Operator of the Year, Nottingham City Transport has joined 115 other supporters in the “Lost Words for Notts” Campaign, designed to improve literacy in the city by providing a magical and inspiring book to every school in Nottingham and Nottinghamshire.

‘The Lost Words’ by Robert MacFarlane and Jackie Morris aims to address the demise of common countryside words in children’s dictionaries, such as adder, conker and dandelion.

By bringing these words back and using beautiful illustrations, children not only improve their literacy skills, but can be inspired by the wonderful wildlife and surroundings around them, particularly at a time when there is so much focus on the environment. 

Children from Heathfield Primary and Nursery School are the latest to receive their edition of “The Lost Words”, delivered to the school on one of NCT’s award-winning Bio-Gas buses, which are the greenest buses on the road and make a positive impact on reducing emissions to improve the environment and air quality.

Patrick Limb commented, “Huge thanks to Nottingham City Transport for such ready and generous support to the ‘Lost Words for Notts’ campaign. Their green buses go to all our communities in the City of Nottingham, so by enabling so many kids to have access to a book, whose images and words, are all about regaining a literacy of the natural world, they really are helping kids to ‘go greener.’”

Anthony Carver-Smith, NCT’s Marketing Manager added, “With the environment being such a topical issue at the moment, it is important to ensure children appreciate its importance and The Lost Words book is a fantastic way to achieve that, as well as improving literacy in our City.” He continued, “With NCT investing significantly in its fleet, reducing emissions by 90%, delivering the books on a super-environmentally Bio-Gas bus was an obvious fit”.

Sandeep Mahal from Nottingham UNESCO City of Literature said: “We are immensely proud to be part of the Lost Words for Notts campaign, and delighted to see how the books are having such a wonderful effect on children. A love of nature, a love of words and greater empathy towards the world are all important gifts to pass to our younger generations. The Lost Words for Nottingham has, with help from many people across the county, helped to do just that”.

This is the third initiative to improve literacy in the city that Nottingham City Transport has supported and follows on from ‘Read on Nottingham’ in April and fundraising for the Dolly Parton Imagination Library in June.

Photo of NCT, UNESCO Literature and Lost Words for Notts Representatives with Pupils from Heathfield Primary and Nursery School


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